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  Introduction to Section 6: Stakeholder Engagement

At the end of this section, you will be able to:

  • Understand the origin of the concept of a stakeholder
  • Follow a simple, effective process for engaging positively with your stakeholders
  • Identify your stakeholders
  • Analyze and prioritize your stakeholders
  • Adapt to different stakeholder relationship structures
  • Understand Everett Rogers’ model of the Diffusion of Innovations
  • Build a stakeholder engagement plan
  • Build a Communications plan
  • Recognize the breadth of communications tools available to you
  • Adopt multiple stakeholder engagement strategies